Discovery Newsletter: Perspective, Chase Koch

Just 10 years ago, Nokia was the company that defined the mobile industry. It was on the cover of Forbes magazine, boasting about one billion customers. Today, it is non-existent.

During that same decade, Amazon’s value increased more than 3,100 percent. It has become a daily part of hundreds of millions of lives and is the dominant online retailer. How can two iconic companies have such wildly different outcomes? I believe the answer is simple.

Amazon embraced a core value of “customer obsession” and reinvented our purchasing experiences. It made significant investments in technology and other capabilities, and by doing so, transformed from a bookstore into an “everything” store.

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